Marketing and Trasforming Business in Porcini's Company Case Study

Marketing and Trasforming Business in Porcini's Company - Case Study Example The company has also suffered stiff competition from Unos, Bertucci’s, and Buca di Beppo which try to offer the same products Porcini offers. This paper will, therefore, explore the marketing strategies that the company lacks in relation to customer focus and the 4P, Market target and expansion, and competition so as to be on the competitive advantage. The company has difficulties in choosing the right option for restaurant expansion to either undertake franchising or syndication. Ordinarily, the majority of the restaurant chains are considering new franchise agreements in their main avenue for growth where Porcini is not an exception.However, the restaurant has limited capital from restaurant-level operations to system-wide marketing and brand building. It should be noted that when the restaurant has no capital, it will be unwise for the business to go for a loan for expanding the business. This is because it will take time for the business to stabilize. Therefore, the cost of construction and leasing is normally shifted to franchisees which would likely bring outlets into operation more rapidly. This leads to expansion of the company. The restaurant is not vast with enforcing franchise standards. Normally, the franchise has a 20-year term with renewal at the franchisor’s option a 5% to 6% royalty on gross revenues and an upfront fee during franchising.Additionally, each franchisee is usually accountable for his own financing and this saves the finances of the company. Some franchisors often handle all expansion, including feasibility studies, market analysis, site selection, and construction themselves. Porcini does not have a construction department and this makes it hard for the company to avoid franchising. Therefore this is the best option for the company for it will increase the company profitability On the other hand, in syndication, the chain identifies purchases a number of sites, builds and furnishes a facility on each, then sells the  portfolio of properties to an investor group thereby recouping and recycling its capital.  

Journal # 2 Essay Example | Topics and Well Written Essays - 250 words

Journal # 2 - Essay Example She is also involved in in hiring new staff, grant writing and policy making for these programs. During our meeting on Thursday, My preceptor shared that she just received a message from her boss and the director from the IT department asking her to inform the her department staff members not to send email with client’s names because of security issues that they were currently resolving. So she informed everyone concerned and then later during the day they collectively decided to communicate on paper with regards to anything that involved client information temporarily. Then by 2pm the IT people called to tell her it was okay to send information relate to client through email again. I fould the situation quite confusing but still managed to learn a great deal from the experience. We also discussed the project and she request that I review EPDS score for old discharge clients from the family case management program to see how the case managers follow-up with the mothers who hav e a high depression score. And then I could research the literature on EPDS screening and present it the staff members. Focus on role development: A reflection upon the MSN role your preceptor is modeling and how you see yourself transitioning to a MSN role, based on your observations. What would you do differently than your preceptor? What strengths do you observe in your preceptor that you fell you need to develop? I observed my preceptor playing a important role as a go between for upper management and the front line managers. I noticed how she kept a neutral position in communicating with her subordinate leaders and how she dupported all the staff members as they expressed their frustrations relating to being unable to send emails with client information. Without having the experience as my preceptor has in leadership and in the